Shashank Singh Pawar | Marketing | Best Researcher Award

Mr. Shashank Singh Pawar | Marketing | Best Researcher Award

Research Scholar at Goa Institute of Management, India

Mr. Shashank Singh Pawar is currently a Fellow Programme in Management (FPM) Scholar specializing in Marketing at the Goa Institute of Management (GIM), India. With a foundation in Mechanical and Industrial Engineering, he has transitioned into behavioral marketing research, focusing on Human-Computer Interaction, particularly the psychological and behavioral dimensions of consumer interaction with avatars and anthropomorphic technologies. He has both academic and industry-facing experience, spanning research, teaching, and organizing conferences.

Publication ProfileΒ 

Orcid

Educational Background πŸŽ“

  • PhD (FPM), Marketing (2021–Present)
    Goa Institute of Management, Goa, India

  • Master of Engineering (M.E.), Industrial Engineering and Management (2013)
    Institute of Engineering & Technology (IET-DAVV), Devi Ahilya Vishwavidyalaya, Indore

  • Bachelor of Engineering (B.E.), Mechanical Engineering (2011)
    RGPV University, Bhopal, India

Professional Experience πŸ’Ό

  • Assistant Professor (2013–2021)
    Chameli Devi Group of Institutions, Indore, Madhya Pradesh

    • Taught undergraduate and postgraduate students

    • Participated in academic coordination and event organization

  • Reviewer

    • International Journal of Consumer Studies, Wiley Publications (2023–Present)

    • Indian Academy of Management (INDAM) Conference Reviewer

Research Interests πŸ”¬

  • Human-Computer Interaction

  • Anthropomorphism in Marketing

  • Consumer Behavior

  • Avatar Interactions

  • Generational Differences in AI-based Communication

  • Marketing Analytics and Experimental Design

Publications & Research Work

  • Published
    Pawar, S.S. (2025). β€œFrom Efficiency to Immersion – Understanding Generational Differences in Avatar Interactions”, Computers in Human Behavior, (ABDC-A), https://doi.org/10.1016/j.chb.2025.108732

  • Working Papers

    • The Role of Appeals in Gifting Behavior – Submitted

    • The Avatar Effect – The Role of Avatar Realism – Drafting stage

  • Conference Presentations

    • INDAM 2024 (Best Paper – Runner-Up)

    • iMarC III – IIM Shillong

    • POMS – IIM Ranchi

Awards and HonorsπŸ†βœ¨

  • Best Paper Award (Runner-up) – 9th Indian Academy of Management (INDAM) Conference, Goa, 2024

  • Dronacharya Award – Faculty advisor for β€œAuto India Racing Championship” (AIRC 2017), Pune

  • Student of the Year (2011) – During B.E. at Indore

Workshops & Certifications

  • Innovative Research Methods – by Prof. Russell Belk, GIM (2024)

  • Experimental Research Design – by Prof. Giampaolo Viglia, MICA (2023)

  • Qualitative Data Analysis with MAXQDA – Emory University, Georgia (2023)

  • SPSS v26 & MAXQDA software proficiency

Conferences Conducted

  • GIM Doctoral Conference (2023 & 2025) – Core Committee Member

  • ETMAES 2016, CDGI Indore – Core Committee Member

Conclusion🌟

Mr. Shashank Singh Pawar demonstrates a robust interdisciplinary academic foundation and a dynamic trajectory toward cutting-edge consumer research involving AI and human-computer interfaces. His publication in a high-ranking journal (Computers in Human Behavior), active participation in prestigious conferences, and recognition through awards reflect both academic rigor and thought leadership. His profile aligns strongly with current global research trends in digital consumer behavior and anthropomorphic technology. He stands out as a promising researcher contributing to both academic scholarship and applied knowledge in marketing and behavioral studies.

Publications πŸ“š

  • πŸ“˜ Title: From Efficiency to Immersion: Understanding Generational Differences in Avatar Interactions

  • πŸ§‘β€πŸ’Ό Contributors: Shashank Singh Pawar, Anubhav A. Mishra

  • πŸ“° Journal: Computers in Human Behavior

  • πŸ“… Publication Date: November 2025

  • πŸ” DOI: 10.1016/j.chb.2025.108732

  • πŸ”— Source: Crossref

  • 🏷️ Type: Journal Article (ABDC-A Listed)


 

 

 

 

 

Thilini Chathurika Gamage | Marketing | Best Researcher Award

Prof. Thilini Chathurika Gamage | Marketing | Best Researcher Award

Professor at Sabaragamuwa University, Sri Lanka

Dr. Thilini Chathurika Gamage is a distinguished academic in the field of marketing, currently serving as a faculty member at the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. With expertise spanning strategic marketing, digital marketing, customer relationship management, and tourism and hospitality marketing, she has made significant contributions to scholarly research. Dr. Gamage has an extensive publication record in high-impact, indexed journals and has received multiple research excellence awards.

Publication ProfileΒ 

Scopus

Orcid

Educational Background πŸŽ“

  1. Ph.D. in Marketing (2016) – University of Colombo, Sri Lanka
  2. B.Sc. (Hons) in Management and Information Technology (First Class, 2009) – University of Kelaniya, Sri Lanka
  3. Professional Postgraduate Diploma in Marketing (2009) – The Chartered Institute of Marketing, UK
  4. Diploma in Marketing (2006) – London Chamber of Commerce and Industry, UK
  5. Certificate in Training of Trainers (ToT) to Develop Academic Literacy among Undergraduates (2021) – AHEAD Project, Sri Lanka
  6. Certificate in Teaching in Higher Education (2015) – Staff Development Center, University of Kelaniya, Sri Lanka

Professional Experience πŸ’Ό

  1. Associate Member, The Chartered Institute of Marketing (CIM), UK (2008 – Present)
  2. Life Member, The Sri Lanka Institute of Marketing (SLIM), Sri Lanka (2022 – Present)

Research Interests πŸ”¬

  • Marketing
  • Strategic Marketing
  • Digital Marketing
  • Customer Relationship Management (CRM)
  • Technology Management
  • Tourism and Hospitality Marketing
  • Strategic Management
  • Entrepreneurship

Awards and HonorsπŸ†βœ¨

  1. Best Researcher 2023 – Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
  2. Gold Medal for Publications in Top-tier (Q1) Journals (2023) – Sabaragamuwa University of Sri Lanka
  3. Outstanding Paper Award – 8th Interdisciplinary Conference of Management Researchers (ICMR 2023)
  4. Grand Winner – Dean’s Award for Best Research Performance (2022) – Faculty of Management Studies
  5. Best Paper Award – 3rd International Conference on Marketing Management (2023)
  6. Runner-up – Dean’s Award for Best Research Performance (2021)
  7. Grand Winner – Early Career Researcher Award (2021)
  8. Best Paper Awards (2014-2019) – International conferences in Sri Lanka, Malaysia, Indonesia, and Thailand

Conclusion🌟

Dr. Thilini Chathurika Gamage is a highly accomplished researcher and educator with extensive expertise in marketing and strategic management. Her significant research contributions, particularly in digital marketing, service innovation, and consumer behavior, have been published in top-tier journals. Her excellence in academia is further recognized through multiple awards, scholarly affiliations, and leadership roles in research conferences. Dr. Gamage continues to impact the field through her research, mentorship, and contributions to education reform and industry collaboration.

Publications πŸ“š

1️⃣ Tajeddini, K., Gamage, T.C., Tajdini, J., Hameed, W. U., Tajeddini, O. (2024). 🌟 Exploring the effects of service innovation ambidexterity on service design in the tourism and hospitality industry. 🌍 ✈️ International Journal of Hospitality Management. πŸ“– [πŸ”— DOI: 10.1016/j.ijhm.2024.103730] (SSCI/ A graded in ABDC List)*


2️⃣ Tajeddini, K., Gamage, T.C., Tajdini, J., Qalati, S. A., & Siddiqui, F. (2023). πŸš€ Achieving sustained competitive advantage in retail and consumer service firms: The role of entrepreneurial orientation and entrepreneurial bricolage. πŸ›οΈ Journal of Retailing and Consumer Services. πŸ“– [πŸ”— DOI: 10.1016/j.jretconser.2023.10349] (SSCI/ A graded in ABDC List)


3️⃣ Hussain, R. Y., Qinqin, W., Qalati, S. A., Irshad, H., Tajeddini, K., Siddique, F., & Gamage, T. C. (2023). πŸ“Š The Effects of Enterprises’ Attention to Digital Economy on Innovation and Cost Control: Evidence from A-stock Market of China. πŸ’° Journal of Innovation and Knowledge. (SSCI/ A graded in ABDC List)


4️⃣ Tajeddini, K., Gamage, T. C., Kallmuenzer, A., & Tajeddini, O. (2023). πŸ”₯ How entrepreneurial bricolage drives sustained competitive advantage: The mediating role of differentiation and risk management. 🏨 International Journal of Hospitality Management. (A graded in ABDC List/ SSCI)*


5️⃣ Gamage, T.C., & Tajeddini, K. (2022). 🏦 A multi-layer cultural framework for enhancing financial performance in tourism and hospitality family firms. Tourism Management. (A graded in ABDC List/ SSCI)*


6️⃣ Gamage, T.C., & Ashill, N.J. (2022). πŸ“² # Sponsored-influencer marketing: Effects of the commercial orientation of influencer-created content on followers’ willingness to search for information. Journal of Product & Brand Management. (A graded in ABDC List/ SSCI)


7️⃣ Tajeddini, K., Budur, T., Gamage, T.C., Demir, A., Zaim, H., & Topal, R. (2022). 🌍 Impact of diversity management on innovative work behavior: Mediating role of human resource management and affective commitment. Journal of Management Development. πŸ“– [πŸ”— DOI: 10.1108/JMD-06-2022-0154] (Emerging Sources Citation Index / C graded in ABDC List)


8️⃣ Gamage, T.C. (2022). πŸ“· #MeTravel: Travel Selfies, Narcissism and Destination Marketing. South Asian Journal of Tourism and Hospitality, 2(2).


9️⃣ Gamage, T.C., Gnanapala, A, & Ashill, N.J. (2021). πŸ” Understanding Social Customer Relationship Management Adoption: Qualitative Insights. Journal of Strategic Marketing. πŸ“– [πŸ”— DOI: 10.1080/0965254X.2021.1923056] (A graded in ABDC List)


πŸ”Ÿ Tajeddini, K., Rasoolimanesh, M., Gamage, T.C., & Martin, E. (2021). 🏨 Exploring the Visitors’ Decision-Making Process for Airbnb and Hotel Accommodations Using Value-Attitude-Behavior and Theory of Planned Behavior. International Journal of Hospitality Management. πŸ“– [πŸ”— DOI: 10.1016/j.ijhm.2021.102950] (A graded in ABDC List/ SSCI)*