Prof. Dr. Shizhen Bai | Business and Management | Best Researcher Award

Dean at Harbin University of Commerce, China

Prof. Shizhen Bai is a renowned scholar and academic leader in the fields of supply chain management, digital marketing, and AI-driven decision systems. He is known for integrating multi-modal big-data analytics into the study of business innovation and consumer behavior. As a founding academic figure at Harbin University of Commerce, Prof. Bai has shaped key research platforms in China, including DBA programs and provincial-level laboratories.

Publication Profile 

Scopus

Educational Background 🎓

• Doctorate (Ph.D.) in Management or a related field

• Advanced academic training and qualification to supervise doctoral students in business and management disciplines.

Professional Experience 💼

• Dean, School of Management, Harbin University of Commerce

• Second-Grade Professor, recognized for outstanding contributions in teaching and research

• Doctoral Supervisor, overseeing Ph.D. research in business administration

• Founder, Doctor of Business Administration Degree Program at Harbin University of Commerce

• Founder, Key Laboratory of Philosophy and Social Sciences for Supply Chain Innovation and Development, Heilongjiang Province

• Editorial & Research Contributor, across multiple international peer-reviewed journals and conferences

Research Interests 🔬

Prof. Bai’s research spans several high-impact and interdisciplinary domains:

1. Supply Chain Management under economic, technological, and geopolitical influences

2. Digital Marketing & E-commerce Behavior

3. Multi-Modal Big-Data Analysis (including text mining, social network analysis, and computer vision)

4. Human–AI Collaboration and AI Anthropomorphism in Management

5. Green Supply Chains and Sustainable Business Models

6. Smart Tourism and User Experience in Digital Platforms

7. Enterprise Digital Innovation Strategies and R&D Efficiency

8. Behavioral Analytics in Platform Economies and Sharing Economies

Awards and Honors🏆✨

• Special Government Allowance Expert, State Council of China – A national honor for leading experts

• Distinguished Professor, Longjiang Scholars Program – Heilongjiang Province’s highest academic recognition

• Founder, Nationally Authorized DBA Program at Harbin University of Commerce

• Founder, Provincial Key Laboratory for Supply Chain Innovation

• Leadership in Innovation, recognized for building academic-industrial linkages in digital economy and logistics

Conclusion🌟

Prof. Dr. Shizhen Bai is a distinguished academic, policy advisor, and institutional pioneer in the domains of business management, supply chain systems, and digital transformation. His prolific publication record in internationally recognized journals—such as Energy Economics, Technological Forecasting & Social Change, IEEE Transactions, and Journal of Cleaner Production—reflects a deep commitment to research excellence and societal impact. Through his leadership in building academic programs and laboratories, Prof. Bai has empowered a generation of scholars and practitioners in China. His innovative approach, combining theory with multi-modal analytics, positions him as a global thought leader in 21st-century management sciences.

Publications 📚

1. 🤖 “My coworker is a robot: The impact of collaboration with AI on employees’ impression management concerns and organizational citizenship behavior”
   👥 Authors: Bai, Shizhen; Zhang, Xiaoxue
   🏢 Journal: International Journal of Hospitality Management
   🔢 Citations: 0

   ---

2. 🎥 “The competition between human and AI streamers: Live streaming strategies in a duopoly market considering consumer heterogeneity”
   👥 Authors: Zheng, Dequan; Ding, Yuemei; Bai, Shizhen
   🧠 Journal: Acta Psychologica
   🔢 Citations: 0

   ---

3. 🌍 “Sailing through uncertainty: The impact of geopolitical risks on technology adoption in U.S. corporations—A corporate culture lens”
   👥 Authors: Bai, Shizhen; Tan, Yongbo; Han, Chunjia; Gupta, B.B.; Arya, Varsha
   🔮 Journal: Technological Forecasting and Social Change
   🔢 Citations: 0

   ---

4. 🎮 “Live streaming mode selection strategy under the background of virtual anchor supplementation”
   👥 Authors: Bai, Shizhen; Gu, Xiujin; Xu, Na; Jiang, Man; Xue, Ning
   🌐 Journal: PLOS ONE (Open Access)
   🔢 Citations: 0

   ---

5. 💓 “Harnessing Empathy: The Power of Emotional Resonance in Live Streaming Sales and the Moderating Magic of Product Type”
   👥 Authors: Bai, Shizhen; Jiang, Fang; Li, Qiutong; Yu, Dingyao; Tan, Yongbo
   🛍️ Journal: Journal of Theoretical and Applied Electronic Commerce Research (Open Access)
   🔢 Citations: 0

   ---

6. 💳 “Pricing for online sellers with different payment schemes”
   👥 Authors: Xu, Na; Bai, Shizhen; Yu, Hui; Zhang, Mengqi
   🛒 Journal: Electronic Commerce Research
   🔢 Citations: 1

   ---

7. 🏖️ “Less pains and more gains: An experimental study of the impact of price transparency of vacation packages on purchase intention”
   👥 Authors: Chu, Lingyun; Bai, Shizhen; Shi, Feng; Wei, Wei; Song, Jun
   🧠 Journal: Current Psychology (Open Access)
   🔢 Citations: 1

   ---

8. 🆚 “Under the context of competition between platform sales and live streaming sales, who has the pricing power of products?”
   👥 Authors: Bai, Shizhen; Xu, Yun; He, Hao; Yu, Dingyao
   📦 Journal: Humanities and Social Sciences Communications (Open Access)
   🔢 Citations: 0

   ---

9. 🧑‍💻 “Prioritizing user requirements for digital products using explainable artificial intelligence: A data-driven analysis on video conferencing apps”
   👥 Authors: Bai, Shizhen; Shi, Songlin; Han, Chunjia; Gupta, B.B.; Arya, Varsha
   🤖 Journal: Future Generation Computer Systems (Open Access)
   🔢 Citations: 6

   ---

10. 🌟 “Warmth trumps competence? Influence of multimodal AI anthropomorphic interaction experience on intelligent service evaluation”
    👥 Authors: Bai, Shizhen; Yu, Dingyao; Han, Chunjia; He, Hao; Zhao, Jiayuan
    🔮 Journal: Technological Forecasting and Social Change (Open Access)
    🔢 Citations: 9

    ---