Shashank Singh Pawar | Marketing | Best Researcher Award

Mr. Shashank Singh Pawar | Marketing | Best Researcher Award

Research Scholar at Goa Institute of Management, India

Mr. Shashank Singh Pawar is currently a Fellow Programme in Management (FPM) Scholar specializing in Marketing at the Goa Institute of Management (GIM), India. With a foundation in Mechanical and Industrial Engineering, he has transitioned into behavioral marketing research, focusing on Human-Computer Interaction, particularly the psychological and behavioral dimensions of consumer interaction with avatars and anthropomorphic technologies. He has both academic and industry-facing experience, spanning research, teaching, and organizing conferences.

Publication Profile 

Orcid

Educational Background 🎓

  • PhD (FPM), Marketing (2021–Present)
    Goa Institute of Management, Goa, India

  • Master of Engineering (M.E.), Industrial Engineering and Management (2013)
    Institute of Engineering & Technology (IET-DAVV), Devi Ahilya Vishwavidyalaya, Indore

  • Bachelor of Engineering (B.E.), Mechanical Engineering (2011)
    RGPV University, Bhopal, India

Professional Experience 💼

  • Assistant Professor (2013–2021)
    Chameli Devi Group of Institutions, Indore, Madhya Pradesh

    • Taught undergraduate and postgraduate students

    • Participated in academic coordination and event organization

  • Reviewer

    • International Journal of Consumer Studies, Wiley Publications (2023–Present)

    • Indian Academy of Management (INDAM) Conference Reviewer

Research Interests 🔬

  • Human-Computer Interaction

  • Anthropomorphism in Marketing

  • Consumer Behavior

  • Avatar Interactions

  • Generational Differences in AI-based Communication

  • Marketing Analytics and Experimental Design

Publications & Research Work

  • Published
    Pawar, S.S. (2025). “From Efficiency to Immersion – Understanding Generational Differences in Avatar Interactions”, Computers in Human Behavior, (ABDC-A), https://doi.org/10.1016/j.chb.2025.108732

  • Working Papers

    • The Role of Appeals in Gifting Behavior – Submitted

    • The Avatar Effect – The Role of Avatar Realism – Drafting stage

  • Conference Presentations

    • INDAM 2024 (Best Paper – Runner-Up)

    • iMarC III – IIM Shillong

    • POMS – IIM Ranchi

Awards and Honors🏆✨

  • Best Paper Award (Runner-up) – 9th Indian Academy of Management (INDAM) Conference, Goa, 2024

  • Dronacharya Award – Faculty advisor for “Auto India Racing Championship” (AIRC 2017), Pune

  • Student of the Year (2011) – During B.E. at Indore

Workshops & Certifications

  • Innovative Research Methods – by Prof. Russell Belk, GIM (2024)

  • Experimental Research Design – by Prof. Giampaolo Viglia, MICA (2023)

  • Qualitative Data Analysis with MAXQDA – Emory University, Georgia (2023)

  • SPSS v26 & MAXQDA software proficiency

Conferences Conducted

  • GIM Doctoral Conference (2023 & 2025) – Core Committee Member

  • ETMAES 2016, CDGI Indore – Core Committee Member

Conclusion🌟

Mr. Shashank Singh Pawar demonstrates a robust interdisciplinary academic foundation and a dynamic trajectory toward cutting-edge consumer research involving AI and human-computer interfaces. His publication in a high-ranking journal (Computers in Human Behavior), active participation in prestigious conferences, and recognition through awards reflect both academic rigor and thought leadership. His profile aligns strongly with current global research trends in digital consumer behavior and anthropomorphic technology. He stands out as a promising researcher contributing to both academic scholarship and applied knowledge in marketing and behavioral studies.

Publications 📚

  • 📘 Title: From Efficiency to Immersion: Understanding Generational Differences in Avatar Interactions

  • 🧑‍💼 Contributors: Shashank Singh Pawar, Anubhav A. Mishra

  • 📰 Journal: Computers in Human Behavior

  • 📅 Publication Date: November 2025

  • 🔍 DOI: 10.1016/j.chb.2025.108732

  • 🔗 Source: Crossref

  • 🏷️ Type: Journal Article (ABDC-A Listed)


 

 

 

 

 

Dan Richards | Advertising | Best Researcher Award

Prof. Dan Richards | Advertising | Best Researcher Award

Department of Economics at Tufts University, United States

Daniel J. Richards is a distinguished Professor of Economics at Tufts University with extensive experience in teaching, research, and academic leadership. His expertise spans macroeconomics, industrial organization, and competition economics. With a strong publication record in top economic journals, his work focuses on market structures, competition, advertising, and monetary policy. He has also held visiting positions at prestigious institutions like MIT, Cambridge University, and the Federal Reserve Bank of Boston.

Publication Profile 

Scopus

Educational Background 🎓

  • A.B.Oberlin College
  • Ph.D.Yale University
    • Dissertation: “Market Valuation and Investment in the U.S. Railroad Industry, 1953-60”

Professional Experience 💼

  • Tufts University

    • Professor of Economics (2003–Present)
    • Associate Professor of Economics (1989–2003)
    • Assistant Professor of Economics (1985–1989)
    • Chair, Department of Economics (2012–2021)
  • Hamilton College

    • Assistant Professor of Economics (1981–1985)
  • Visiting Positions & Fellowships:

    • Cambridge Economics Faculty (Visiting Faculty Fellow, 2023)
    • Institute for New Economic Thinking (INET), Cambridge University (Visiting Faculty Fellow, 2019)
    • Sloan Fellows Program, MIT (Visiting Professor, 1996–2005)
    • Federal Reserve Bank of Boston (Visiting Scholar, 1993)
    • Queen’s University, Ontario (Visiting Assistant Professor, 1983–1984, 1990–1991)
    • University of New South Wales (Visiting Faculty Scholar, 1984–1985)

Research Interests 🔬

  • Industrial Organization (Oligopoly, competition, market concentration)
  • Macroeconomics (Inflation policy, monetary shocks, labor markets)
  • Advertising & Consumer Welfare
  • Innovation & Market Structure
  • Monetary Policy & Economic Cycles

Awards and Honors🏆✨

While the CV does not explicitly list awards, his numerous visiting fellowships at prestigious institutions like Cambridge University, MIT, and the Federal Reserve Bank of Boston suggest strong academic recognition.

Conclusion🌟

Daniel J. Richards is a highly accomplished economist, recognized for his contributions to industrial organization, macroeconomics, and competition policy. His long-standing tenure at Tufts University, leadership experience as department chair, and numerous visiting professorships at elite institutions demonstrate his influence in the field. His research in oligopoly, targeted advertising, and market competition continues to shape economic thought, as evidenced by his prolific publication record in top-tier journals.

Publications 📚

1️⃣ (Forthcoming) 📢 “Targeted Advertising, Concentration, and Consumer Welfare” (with L. Pepall)Information Economics and Policy, 2025.


2️⃣ (Book Chapter) 📖 “Oligopoly” (with L. Pepall)Elgar Encyclopedia on the Economics of Competition, Regulation, and Antitrust, Edward Elgar Publishing, 2024.


3️⃣ (Lead Article) 🎯 “Value-Enhancing Targeted Advertising and Price Competition” (with L. Pepall)Review of Industrial Organization, 59 (Nov. 2021), 443-59.


4️⃣ (Data & Competition) 📊 “Competition and Consumer Data” (with G. Norman, L. Pepall, and L. Tan)Research in Economics, 70 (Dec. 2016), 752-65.


5️⃣ (Innovation & Patents) 🏆 “Sequential Product Innovation, Competition, and Patent Policy” (with G. Norman & L. Pepall)Review of Industrial Organization, 48 (May 2016), 289-306.


6️⃣ (Market Structure) 🏗️ “Entrepreneurial First Movers, Brand-Name Fast Seconds, and the Evolution of Market Structure” – B.E. Journals in Economic Analysis and Policy, Vol. 8, Issue 3 (Nov. 2008).


7️⃣ (Advertising & Market Power) 📺 “Generic Product Advertising, Spillovers, and Market Concentration” (with G. Norman & L. Pepall)American Journal of Agricultural Economics, 90 (Aug. 2008), 719-32.


8️⃣ (TV & Bidding Wars) 🎬 “Advertising and Bidding for Television Programming” (with L. Pepall)Economics Letters, 90 (Feb. 2006), 237-242.


9️⃣ (Mergers & Consumer Welfare) 🔄 “Product Differentiation, Cost-Reducing Mergers, and Consumer Welfare” (with G. Norman & L. Pepall)Canadian Journal of Economics, 38 (Nov. 2005), 1204-23.


🔟 (Merger Strategy) 🔥 “Mergers and Deterrence” – B.E. Journals in Economic Analysis and Policy, Vol. 3, Issue 1 (June 2003).


1️⃣1️⃣ (Upstream-Downstream Games) 🎭 “Reach for the Stars: A Strategic Upstream-Downstream Game” (with L. Pepall)Economica, 68 (Nov. 2001), 489-504.


1️⃣2️⃣ (Innovation & Imitation) 💡 “Imitation, Innovation, and Social Welfare” (with L. Pepall)Southern Economic Journal, 60 (Jan. 1994), 673-84.


1️⃣3️⃣ (Inflation & Politics – U.S.) 🏛️ “What Inflation Policy Do American Voters Want and, Do They Get It?” – New England Economic Review, (Sept.-Oct. 1993), 33-44.


1️⃣4️⃣ (Inflation & Politics – Canada) 🍁 “Do Canadians Want Zero Inflation? Evidence from a Model with Sophisticated Voters” – Canadian Public Policy, 18 (Dec. 1992), 33-44.


1️⃣5️⃣ (Wages & Market Power) 💰 “Wage-Price Flexibility, Market Power, and the Cyclical Behavior of Real Wages, 1959-80” (with D. Garman)Quarterly Journal of Economics, 107 (Nov. 1992), 1437-49.