Mr. Shashank Singh Pawar | Marketing | Best Researcher Award

Mr. Shashank Singh Pawar is currently a Fellow Programme in Management (FPM) Scholar specializing in Marketing at the Goa Institute of Management (GIM), India. With a foundation in Mechanical and Industrial Engineering, he has transitioned into behavioral marketing research, focusing on Human-Computer Interaction, particularly the psychological and behavioral dimensions of consumer interaction with avatars and anthropomorphic technologies. He has both academic and industry-facing experience, spanning research, teaching, and organizing conferences.

Publication Profile 

Orcid

Educational Background 🎓

• PhD (FPM), Marketing (2021–Present)
  Goa Institute of Management, Goa, India

• Master of Engineering (M.E.), Industrial Engineering and Management (2013)
  Institute of Engineering & Technology (IET-DAVV), Devi Ahilya Vishwavidyalaya, Indore

• Bachelor of Engineering (B.E.), Mechanical Engineering (2011)
  RGPV University, Bhopal, India

Professional Experience 💼

• Assistant Professor (2013–2021)
  Chameli Devi Group of Institutions, Indore, Madhya Pradesh

  • Taught undergraduate and postgraduate students

  • Participated in academic coordination and event organization

• Reviewer

  • International Journal of Consumer Studies, Wiley Publications (2023–Present)

  • Indian Academy of Management (INDAM) Conference Reviewer

Research Interests 🔬

• Human-Computer Interaction

• Anthropomorphism in Marketing

• Consumer Behavior

• Avatar Interactions

• Generational Differences in AI-based Communication

• Marketing Analytics and Experimental Design

Publications & Research Work

• Published
  Pawar, S.S. (2025). “From Efficiency to Immersion – Understanding Generational Differences in Avatar Interactions”, Computers in Human Behavior, (ABDC-A), https://doi.org/10.1016/j.chb.2025.108732

• Working Papers

  • The Role of Appeals in Gifting Behavior – Submitted

  • The Avatar Effect – The Role of Avatar Realism – Drafting stage

• Conference Presentations

  • INDAM 2024 (Best Paper – Runner-Up)

  • iMarC III – IIM Shillong

  • POMS – IIM Ranchi

Awards and Honors🏆✨

• Best Paper Award (Runner-up) – 9th Indian Academy of Management (INDAM) Conference, Goa, 2024

• Dronacharya Award – Faculty advisor for “Auto India Racing Championship” (AIRC 2017), Pune

• Student of the Year (2011) – During B.E. at Indore

Workshops & Certifications

• Innovative Research Methods – by Prof. Russell Belk, GIM (2024)

• Experimental Research Design – by Prof. Giampaolo Viglia, MICA (2023)

• Qualitative Data Analysis with MAXQDA – Emory University, Georgia (2023)

• SPSS v26 & MAXQDA software proficiency

Conferences Conducted

• GIM Doctoral Conference (2023 & 2025) – Core Committee Member

• ETMAES 2016, CDGI Indore – Core Committee Member

Conclusion🌟

Mr. Shashank Singh Pawar demonstrates a robust interdisciplinary academic foundation and a dynamic trajectory toward cutting-edge consumer research involving AI and human-computer interfaces. His publication in a high-ranking journal (Computers in Human Behavior), active participation in prestigious conferences, and recognition through awards reflect both academic rigor and thought leadership. His profile aligns strongly with current global research trends in digital consumer behavior and anthropomorphic technology. He stands out as a promising researcher contributing to both academic scholarship and applied knowledge in marketing and behavioral studies.

Publications 📚

• 📘 Title: From Efficiency to Immersion: Understanding Generational Differences in Avatar Interactions

• 🧑‍💼 Contributors: Shashank Singh Pawar, Anubhav A. Mishra

• 📰 Journal: Computers in Human Behavior

• 📅 Publication Date: November 2025

• 🔍 DOI: 10.1016/j.chb.2025.108732

• 🔗 Source: Crossref

• 🏷️ Type: Journal Article (ABDC-A Listed)

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