Mr. Muhammad Awais | Feminism | Best Researcher Award
Postdoctoral Research Associate at University of Sharjah, United Arab Emirates
Dr. Muhammad Awais is a Postdoctoral Fellow at the College of Communication, University of Sharjah. He was a former Research Scholar at Harvard University’s Faculty of Arts and Sciences and has earned a Ph.D. in Communication Studies from the University of the Punjab. With a strong background in qualitative and quantitative research, he specializes in media and communication studies, social media analysis, and data-driven research methodologies. Additionally, he is a certified NVivo and MAXQDA expert, skilled in data analysis with R and Python, and has conducted numerous international workshops on research methodologies.
Publication Profile
Educational Background 🎓
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Research Scholar (2022) – Harvard University, U.S.
Courses: Quantitative and Qualitative Research Methods -
Ph.D. in Communication Studies (2018-2023) – University of the Punjab, Pakistan
Dissertation: Infotainment Consumption on Pakistani News Channels -
MPhil in Communication Studies (2015-2017) – University of the Punjab, Pakistan
Dissertation: Satirical Language in Infotainment Programs -
Master’s in Mass Communication (2013-2015) – Bahauddin Zakariya University, Pakistan
Silver Medalist
Professional Experience 💼
Academic Positions
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Postdoctoral Research Associate (2024-Present) – University of Sharjah
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Assists research groups in data collection and analysis
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Organizes and contributes to research conferences on AI
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Lecturer & Head of Department (2018-2024) – UMT, Pakistan
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Taught research methods, mass communication, and digital media
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Supervised MPhil theses and managed the department
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Research Assistant (2018-2020, 2020) – University of the Punjab
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Contributed to funded projects on media education and self-censorship in South Asia
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Industry Experience
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Senior Content Writer (2016-2018) – Khaleef Technologies, Pakistan
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Wrote scripts and articles for Jazz Cricket
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Digital Media Consultant (2017-2018) – Paigham TV, Pakistan
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Managed social media and SEO strategies
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Script Writer & Editor (2016) – 92 News HD, Pakistan
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Worked on the TV program Haqeeqat
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Social Media Manager (2018) – Youth General Assembly, Pakistan
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Led an awareness campaign for Pakistan’s General Elections
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Communication Specialist (2013-2016) – Pink Ribbon, Pakistan
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Managed communication strategies for the NGO
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Research Interests 🔬
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Media and Communication Studies
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Infotainment and Political Communication
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Digital Media and Society
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Qualitative & Quantitative Research Methods
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Social Media Analytics & Public Perception
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AI and Computational Research in Social Sciences
Awards and Honors🏆✨
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Silver Medalist – Master’s in Mass Communication (Bahauddin Zakariya University)
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Certified NVivo & MAXQDA Expert & Trainer
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Certified Advisor – Mendeley Reference Management
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Harvard Research Scholar (2022) – Faculty of Arts and Sciences
Conclusion🌟
Dr. Muhammad Awais is a distinguished academic and researcher with extensive experience in media studies, social media analytics, and qualitative research methods. His expertise spans academia, industry, and digital communication, making significant contributions through research, teaching, and training. His work continues to impact the fields of media, communication, and AI-driven research methodologies.
Publications 📚
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The Annual Struggle for Equality: Analysis of Aurat March Coverage in Pakistan’s English Print Media (2018–2024)
📖 Women’s Studies International Forum
🔗 DOI: 10.1016/J.WSIF.2025.103088
✍️ Contributors: Muhammad Awais; Farahat Ali
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Uses and Gratification Analysis of the Viewers of Infotainment Programs of Pakistan
📖 Gomal University Journal of Research
🔗 DOI: 10.51380/GUJR-38-03-07
✍️ Contributors: Muhammad Awais; Noshina Saleem
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When Technology Becomes a Policing Agent: Effects of Raids on Restaurants in Leading Crime Shows on the Youth of Pakistan
📖 International Journal of Media and Information Literacy
🔗 DOI: 10.13187/ijmil.2022.1.18
✍️ Contributors: Awais, M.; Ali, F.
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Health-Related Information Seeking During COVID-19: Testing the Comprehensive Model of Information Seeking on University Students of Pakistan
📖 International Journal of Media and Information Literacy
🔗 DOI: 10.13187/IJMIL.2021.1.201 & 10.13187/IJMIL.2021.2.406
✍️ Contributors: Shaheen, H.; Ali, F.; Awais, M.; Saeed, M.
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Social Media Use and Political Polarization: The Mediating Role of Political Engagement and Political Loyalty
📖 International Journal of Media and Information Literacy
🔗 DOI: 10.13187/IJMIL.2021.1.34
✍️ Contributors: Ali, F.; Awais, M.; Faran, M.
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Social Media Use and Self-Sexualization Behaviour Among University Girls: A Serial Mediation Approach
📖 Mediaobrazovanie-Media Education
🔗 DOI: 10.13187/ME.2021.2.338
✍️ Contributors: Maqbool, K.; Ali, F.; Awais, M.; Nadeem, M. A.
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Media Exposure and Fear About Crime: An Application of Mediated Fear Model
📖 The Journal of Social Sciences Research
🔗 DOI: 10.32861/JSSR.67.720.726
✍️ Contributors: Muhammad Awais; Sohail Abbas; Farahat Ali; Ali Ashraf
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Media Objectification and Women Clothing Buying Behavior: Social Comparison and Self-Gratification as Mediators
📖 International Journal of Media and Information Literacy
🔗 DOI: 10.13187/IJMIL.2020.2.227
✍️ Contributors: Zaidi, A.; Hanan, A.; Ali, F.; Awais, M.
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Rendering Muslims as Terrorists in the English Comic Books: Analysis of Liberty for All and Holly Terror
📖 The Journal of Social Sciences Research
🔗 DOI: 10.32861/JSSR.68.785.796
✍️ Contributors: Saba Ijaz; Muhammad Awais; Mudasar Ali Nadeem; Farahat Ali
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Social Media Use and Political Polarization: Political Engagement as a Mediator
📖 The Journal of Social Sciences Research
🔗 DOI: 10.32861/JSSR.68.804.810
✍️ Contributors: Kinza Amjad; Muzammil Saeed; Farahat Ali; Muhammad Awais