Dan Richards | Advertising | Best Researcher Award

Prof. Dan Richards | Advertising | Best Researcher Award

Department of Economics at Tufts University, United States

Daniel J. Richards is a distinguished Professor of Economics at Tufts University with extensive experience in teaching, research, and academic leadership. His expertise spans macroeconomics, industrial organization, and competition economics. With a strong publication record in top economic journals, his work focuses on market structures, competition, advertising, and monetary policy. He has also held visiting positions at prestigious institutions like MIT, Cambridge University, and the Federal Reserve Bank of Boston.

Publication Profile 

Scopus

Educational Background 🎓

  • A.B.Oberlin College
  • Ph.D.Yale University
    • Dissertation: “Market Valuation and Investment in the U.S. Railroad Industry, 1953-60”

Professional Experience 💼

  • Tufts University

    • Professor of Economics (2003–Present)
    • Associate Professor of Economics (1989–2003)
    • Assistant Professor of Economics (1985–1989)
    • Chair, Department of Economics (2012–2021)
  • Hamilton College

    • Assistant Professor of Economics (1981–1985)
  • Visiting Positions & Fellowships:

    • Cambridge Economics Faculty (Visiting Faculty Fellow, 2023)
    • Institute for New Economic Thinking (INET), Cambridge University (Visiting Faculty Fellow, 2019)
    • Sloan Fellows Program, MIT (Visiting Professor, 1996–2005)
    • Federal Reserve Bank of Boston (Visiting Scholar, 1993)
    • Queen’s University, Ontario (Visiting Assistant Professor, 1983–1984, 1990–1991)
    • University of New South Wales (Visiting Faculty Scholar, 1984–1985)

Research Interests 🔬

  • Industrial Organization (Oligopoly, competition, market concentration)
  • Macroeconomics (Inflation policy, monetary shocks, labor markets)
  • Advertising & Consumer Welfare
  • Innovation & Market Structure
  • Monetary Policy & Economic Cycles

Awards and Honors🏆✨

While the CV does not explicitly list awards, his numerous visiting fellowships at prestigious institutions like Cambridge University, MIT, and the Federal Reserve Bank of Boston suggest strong academic recognition.

Conclusion🌟

Daniel J. Richards is a highly accomplished economist, recognized for his contributions to industrial organization, macroeconomics, and competition policy. His long-standing tenure at Tufts University, leadership experience as department chair, and numerous visiting professorships at elite institutions demonstrate his influence in the field. His research in oligopoly, targeted advertising, and market competition continues to shape economic thought, as evidenced by his prolific publication record in top-tier journals.

Publications 📚

1️⃣ (Forthcoming) 📢 “Targeted Advertising, Concentration, and Consumer Welfare” (with L. Pepall)Information Economics and Policy, 2025.


2️⃣ (Book Chapter) 📖 “Oligopoly” (with L. Pepall)Elgar Encyclopedia on the Economics of Competition, Regulation, and Antitrust, Edward Elgar Publishing, 2024.


3️⃣ (Lead Article) 🎯 “Value-Enhancing Targeted Advertising and Price Competition” (with L. Pepall)Review of Industrial Organization, 59 (Nov. 2021), 443-59.


4️⃣ (Data & Competition) 📊 “Competition and Consumer Data” (with G. Norman, L. Pepall, and L. Tan)Research in Economics, 70 (Dec. 2016), 752-65.


5️⃣ (Innovation & Patents) 🏆 “Sequential Product Innovation, Competition, and Patent Policy” (with G. Norman & L. Pepall)Review of Industrial Organization, 48 (May 2016), 289-306.


6️⃣ (Market Structure) 🏗️ “Entrepreneurial First Movers, Brand-Name Fast Seconds, and the Evolution of Market Structure” – B.E. Journals in Economic Analysis and Policy, Vol. 8, Issue 3 (Nov. 2008).


7️⃣ (Advertising & Market Power) 📺 “Generic Product Advertising, Spillovers, and Market Concentration” (with G. Norman & L. Pepall)American Journal of Agricultural Economics, 90 (Aug. 2008), 719-32.


8️⃣ (TV & Bidding Wars) 🎬 “Advertising and Bidding for Television Programming” (with L. Pepall)Economics Letters, 90 (Feb. 2006), 237-242.


9️⃣ (Mergers & Consumer Welfare) 🔄 “Product Differentiation, Cost-Reducing Mergers, and Consumer Welfare” (with G. Norman & L. Pepall)Canadian Journal of Economics, 38 (Nov. 2005), 1204-23.


🔟 (Merger Strategy) 🔥 “Mergers and Deterrence” – B.E. Journals in Economic Analysis and Policy, Vol. 3, Issue 1 (June 2003).


1️⃣1️⃣ (Upstream-Downstream Games) 🎭 “Reach for the Stars: A Strategic Upstream-Downstream Game” (with L. Pepall)Economica, 68 (Nov. 2001), 489-504.


1️⃣2️⃣ (Innovation & Imitation) 💡 “Imitation, Innovation, and Social Welfare” (with L. Pepall)Southern Economic Journal, 60 (Jan. 1994), 673-84.


1️⃣3️⃣ (Inflation & Politics – U.S.) 🏛️ “What Inflation Policy Do American Voters Want and, Do They Get It?” – New England Economic Review, (Sept.-Oct. 1993), 33-44.


1️⃣4️⃣ (Inflation & Politics – Canada) 🍁 “Do Canadians Want Zero Inflation? Evidence from a Model with Sophisticated Voters” – Canadian Public Policy, 18 (Dec. 1992), 33-44.


1️⃣5️⃣ (Wages & Market Power) 💰 “Wage-Price Flexibility, Market Power, and the Cyclical Behavior of Real Wages, 1959-80” (with D. Garman)Quarterly Journal of Economics, 107 (Nov. 1992), 1437-49.


 

 

 

Pooja Iyer | Advertising | Best Researcher Award

Dr. Pooja Iyer | Advertising | Best Researcher Award

Assistant Professor at CU Boulder, United States

Pooja Iyer is a Ph.D. candidate in Advertising at the University of Texas at Austin and a Tenure-Track Assistant Professor at the University of Colorado, Boulder. Her research interests include the intersection of big data, AI, advertising, and digital privacy. She has a decade of experience in the advertising industry and has held key roles at leading agencies like GSD&M and Maxus/Wavemaker. Pooja is passionate about bridging the gap between academic research and industry practice, with a focus on consumer behavior, media strategy, and digital ethics. 📊📱💡

Publication Profile : 

Orcid

 

🎓 Educational Background :

  • Ph.D. in Advertising (2024)
    University of Texas at Austin

    • Committee Members: Laura Bright (Chair), Lucy Atkinson, Deena Kemp, Sharon Strover, Samuel Woolley
  • M.A. in Advertising (2010)
    Syracuse University
  • B.S. in Electronic Media (2007)
    Madras University, India

💼 Professional Experience :

Pooja Iyer is a seasoned researcher and educator with a decade of experience in both academia and the advertising industry. Currently a Tenure-Track Assistant Professor at the University of Colorado at Boulder, she teaches in the Department of Advertising, Public Relations, and Media Design. She has taught a range of courses at University of Texas at Austin, including Advertising/PR Research and Psychology of Advertising. Her expertise spans media strategy, digital advertising, and consumer behavior. Before transitioning into academia, Pooja held leadership roles in the advertising industry, including positions at GSD&M (Austin) and Maxus/Wavemaker (New York), where she led media strategy for major brands like Whole Foods, Popeyes, and the American Petroleum Institute. Additionally, she worked as a Marketing Consultant at Squarecap (Austin) and was involved in multicultural marketing at 9.8 Group in New York. Her professional experience bridges the gap between academic research and industry applications, providing a practical perspective to her teaching and research.

📚 Research Interests : 

Pooja’s research focuses on the intersection of big data, advertising, and digital privacy. She is particularly interested in how emerging technologies like artificial intelligence and big data are reshaping the advertising industry, affecting consumer behavior, personalization, and digital surveillance. Her work also explores the social and ethical dimensions of algorithmic decision-making in advertising, privacy concerns, and the role of propaganda in political advertising. Her research spans a wide range of areas, including media effects, advertising curriculum reform, and consumer sentiment analysis.

📝 Publication Top Notes :

  1. Iyer, P., & Bright, L. F. (2024). Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners. Journal of Business Research. DOI: 10.1016/j.jbusres.2024.114699
  2. Salopek, A. H., Sussman, K. L., & Iyer, P. (2024). Emotional contagion as the new propaganda? In Handbook of Communication and Emotion. DOI: 10.4324/9781003409427-4
  3. Iyer, P. (2024). Consumer data and privacy fiduciaries: A comparison based on balance of power and consumer agency. Conference Proceedings.