Mr. Muhammad Awais | Feminism | Best Researcher Award

Postdoctoral Research Associate at University of Sharjah, United Arab Emirates

Dr. Muhammad Awais is a Postdoctoral Fellow at the College of Communication, University of Sharjah. He was a former Research Scholar at Harvard University’s Faculty of Arts and Sciences and has earned a Ph.D. in Communication Studies from the University of the Punjab. With a strong background in qualitative and quantitative research, he specializes in media and communication studies, social media analysis, and data-driven research methodologies. Additionally, he is a certified NVivo and MAXQDA expert, skilled in data analysis with R and Python, and has conducted numerous international workshops on research methodologies.

Publication Profile

Orcid

Educational Background

Research Scholar (2022) – Harvard University, U.S.
Courses: Quantitative and Qualitative Research Methods
Ph.D. in Communication Studies (2018-2023) – University of the Punjab, Pakistan
Dissertation: Infotainment Consumption on Pakistani News Channels
MPhil in Communication Studies (2015-2017) – University of the Punjab, Pakistan
Dissertation: Satirical Language in Infotainment Programs
Master’s in Mass Communication (2013-2015) – Bahauddin Zakariya University, Pakistan
Silver Medalist

Professional Experience

Academic Positions

Postdoctoral Research Associate (2024-Present) – University of Sharjah
- Assists research groups in data collection and analysis
- Organizes and contributes to research conferences on AI
Lecturer & Head of Department (2018-2024) – UMT, Pakistan
- Taught research methods, mass communication, and digital media
- Supervised MPhil theses and managed the department
Research Assistant (2018-2020, 2020) – University of the Punjab
- Contributed to funded projects on media education and self-censorship in South Asia

Industry Experience

Senior Content Writer (2016-2018) – Khaleef Technologies, Pakistan
- Wrote scripts and articles for Jazz Cricket
Digital Media Consultant (2017-2018) – Paigham TV, Pakistan
- Managed social media and SEO strategies
Script Writer & Editor (2016) – 92 News HD, Pakistan
- Worked on the TV program Haqeeqat
Social Media Manager (2018) – Youth General Assembly, Pakistan
- Led an awareness campaign for Pakistan’s General Elections
Communication Specialist (2013-2016) – Pink Ribbon, Pakistan
- Managed communication strategies for the NGO

Research Interests

Media and Communication Studies
Infotainment and Political Communication
Digital Media and Society
Qualitative & Quantitative Research Methods
Social Media Analytics & Public Perception
AI and Computational Research in Social Sciences

Awards and Honors

Silver Medalist – Master’s in Mass Communication (Bahauddin Zakariya University)
Certified NVivo & MAXQDA Expert & Trainer
Certified Advisor – Mendeley Reference Management
Harvard Research Scholar (2022) – Faculty of Arts and Sciences

Conclusion

Dr. Muhammad Awais is a distinguished academic and researcher with extensive experience in media studies, social media analytics, and qualitative research methods. His expertise spans academia, industry, and digital communication, making significant contributions through research, teaching, and training. His work continues to impact the fields of media, communication, and AI-driven research methodologies.

Publications

The Annual Struggle for Equality: Analysis of Aurat March Coverage in Pakistan’s English Print Media (2018–2024)
Women’s Studies International Forum
DOI: 10.1016/J.WSIF.2025.103088
Contributors: Muhammad Awais; Farahat Ali
Uses and Gratification Analysis of the Viewers of Infotainment Programs of Pakistan
Gomal University Journal of Research
DOI: 10.51380/GUJR-38-03-07
Contributors: Muhammad Awais; Noshina Saleem
When Technology Becomes a Policing Agent: Effects of Raids on Restaurants in Leading Crime Shows on the Youth of Pakistan
International Journal of Media and Information Literacy
DOI: 10.13187/ijmil.2022.1.18
Contributors: Awais, M.; Ali, F.
Health-Related Information Seeking During COVID-19: Testing the Comprehensive Model of Information Seeking on University Students of Pakistan
International Journal of Media and Information Literacy
DOI: 10.13187/IJMIL.2021.1.201 & 10.13187/IJMIL.2021.2.406
Contributors: Shaheen, H.; Ali, F.; Awais, M.; Saeed, M.
Social Media Use and Political Polarization: The Mediating Role of Political Engagement and Political Loyalty
International Journal of Media and Information Literacy
DOI: 10.13187/IJMIL.2021.1.34
Contributors: Ali, F.; Awais, M.; Faran, M.
Social Media Use and Self-Sexualization Behaviour Among University Girls: A Serial Mediation Approach
Mediaobrazovanie-Media Education
DOI: 10.13187/ME.2021.2.338
Contributors: Maqbool, K.; Ali, F.; Awais, M.; Nadeem, M. A.
Media Exposure and Fear About Crime: An Application of Mediated Fear Model
The Journal of Social Sciences Research
DOI: 10.32861/JSSR.67.720.726
Contributors: Muhammad Awais; Sohail Abbas; Farahat Ali; Ali Ashraf
Media Objectification and Women Clothing Buying Behavior: Social Comparison and Self-Gratification as Mediators
International Journal of Media and Information Literacy
DOI: 10.13187/IJMIL.2020.2.227
Contributors: Zaidi, A.; Hanan, A.; Ali, F.; Awais, M.
Rendering Muslims as Terrorists in the English Comic Books: Analysis of Liberty for All and Holly Terror
The Journal of Social Sciences Research
DOI: 10.32861/JSSR.68.785.796
Contributors: Saba Ijaz; Muhammad Awais; Mudasar Ali Nadeem; Farahat Ali
Social Media Use and Political Polarization: Political Engagement as a Mediator
The Journal of Social Sciences Research
DOI: 10.32861/JSSR.68.804.810
Contributors: Kinza Amjad; Muzammil Saeed; Farahat Ali; Muhammad Awais

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